Web Publishing

http://www.webstyleguide.com/type/index.html

Typography is a balance of letters on a page. They don't use HTML(h1, h2) because they make it too big and less subtle. They are narrow for psycological reasons. Times New Roman is most legible. Verdana was created for the computer screen. We take words in by the shape so having all caps is bad because its jst a big rectangle. Use italics for convention on lists and titles. Use bold for subheadings. Underline is used in typewriters where bold and italics arent available. They are used to optimize the font and text. It smooths the text.