Task 1

http://www.grenoble.iufm.fr/T3/Java/Didafin4/html/guide.html

If it is a new product they emphasize on the fact that it is new and less on the actual product.
If the product is well known then they just show it.
Sometimes they emphasize on the type/quality of the product rather than the actual product.
Sometimes the character is put in the middlle, stareing right at you.(Singleing you out)
Other times you can't see the character's face because the main focus is on the product.

Primary colors shouldnt be used as much as secondary colors.

A long shot is used so that the characters don't look cramped. You can see their whole bodies.
A medium shot is used when you can see from their waist and up.
A close up shows the shoulders and up on a character.
An extreme close up is used to zoom in on a part of a persons face to create suspense.

Top half of the page is the dominant zone.
Bottom half of the page is the foundation zone.
Left side is the zone of arrival.
Right side is the zone of departure.
Center of the page is the balance zone.

When scanning an ad a persons face scans in a z shape. (top right corner to top left corner to the bottom right corner to the bottom left corner. )

http://www.grenoble.iufm.fr/T3/Java/Didafin4/images/Cafe.jpg

I think its a donkey and cowboy on an airplane. I'm guessing it has to deal with donkeys and cowboys in columbia and then its an ad for columbian coffee on airplanes. I didn't really get it at first and the ad is kinda a long shot, but i guess if you interpert it right it will be fine.