http://www.inc.com/articles/2004/02/webwriting.html
People don't read every word. We scan. The 3 s's are scannable, short, and segmented. Hard to read italics, mixing too many fonts, and using underlines for things other than links. Having a goal, writing clearly, concisely, and consistently, with details and examples, and no errors. i think details and examples are most important and no errors.
http://www.useit.com/alertbox/teenagers.html
Teenagers apparently need more images and easier words to be able to understand what they are reading. Teen's are good at mp3 downloads, chats, IM, e-mail, etc. People think teens are technowizards but apparently thats not the truth. Teenagers don't like to read especially not on the web. That is true we scan. There are many activities that teens can do where they don't have to read a lot.
Monday, November 5, 2007
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